The Right Way to Market a Photography Business

The Right Way to Market a Photography Business

Do you have a photography business, or planning to start one soon? Not sure on how to go about marketing your skills? Don’t worry- we’ll teach you the right way to market your photography business in 8 steps! 

Decide on your Niche 

Sure, you love photography and want to make money off of your skills. You’ve dipped your feet in a lot of different fields and have considerable skills in each of them. The thing is, it is much easier to focus on one field and start building your reputation and market from there. Once you’ve had success in that, you can always branch out and offer more services to your customers. This will be easier to do, as they already trust you and are excited to see what else you have in store for them. 

Build your Online Portfolio 

Pretty much everything is online now- from what we ate this morning, to embarrassing memories from 10 years ago, and of course, companies and brands. A lot of people browse online for whatever things or services they need, and then either purchase there or in person. That said, marketing your photography skills is a great thing to do online as well. 

A good way to start this is through a solid online portfolio. It does not only showcase your skills and serve as a guarantee of the quality that you can deliver, but is also a great way to attract new customers and keep them coming back to your platform. After all, great photos are pleasing to look at every so often. 

Start a Photography Blog 

Let’s admit it- everyone loves free things, and this includes free information. Sharing your knowledge about photography and related subject matters by having a dedicated blog is a great way to let customers know that you are: 

  • Generous enough to not keep all the tricks of the trade to yourself, and 
  • Actually have the skills and the know-how on photography 

Maximize your Social Media Presence 

This is somewhat connected to having an online portfolio and a photography blog, but allows for more creativity and casual engagement. Everyone is always online and always on their social media accounts. If they can see you there, that’s one huge step to letting them know you exist. 

There are a lot of ways to maximize your presence, which is not limited to posting your past projects and tagging your previous customers (although, whenever you can, definitely do this). You can post behind the scenes of projects you are currently working on, and other fun updates and tidbits of information related to your craft. 

You can also invest in paid advertisements so that your page and posts get seen by a wider audience, although this approach is recommended once you have already established a solid presence and engagement. 

Get Referrals and Reviews 

When you do tag your customers, don’t simply end things there. After a successful project, take the time to ask them to leave a review on your page or website, and maybe give you a referral for future projects. Building a healthy account of reviews and referrals goes a long way into establishing your reputation in the field (and getting you more customers). 

Offer Special Deals and Freebies 

No, we don’t mean work cheap- or worse, work for free. The arts industry is overworked and underpaid (not to mention undervalued) as it is. Still, deals and freebies are one sure way to attract customers. So, how do you do it without underselling yourself? 

One way is to create packages that cater more exactly to what your customers need, rather than having them go through each service and nitpick the specific things that they want. Another one is to throw in, say, a couple of extra photos as freebies in the package they are availing. After all, you already have these photos and just need to spend a few more minutes in editing. 

It’s up to you how to package your services in such a way that is attractive to the customers and caters to their specific needs while still being beneficial for you. 

Contests, Awards, and Features 

You can either join them- these are available on a lot of photography websites, apps, and platforms (some are for free, and some come with a participation fee)- to better establish your reputation, and even earn some extra cash if you win. Or you can post your own contests, awards programs, and photo features. This helps you engage better with your customers, and you can do it without spending a dime if you market it right. 

Attend Workshops and Conferences 

Finally, don’t forget to keep honing your craft (and build connections with your fellow photographers) by attending workshops and conferences relating to photography. There is always something new and fun to learn that can only help you get better with your skills and improve the services you are offering your customers. 

Studio Share Photography